FACEBOOK
FACEBOOKS POWER SHOULD WORRY US ALL
FACEBOOKS POWER SHOULD WORRY US ALL
By Julian Lee
COCA-COLA: THE POWER OF A BRAND
http://www.experience.com/alumnus/article?channel_id=advertising_marketing_pr&source_page=additional_articles&article_id=article_1172770548217
By Bob Zurn
TAKE-TWO INTERACTIVE SOFTWARE: TAKE 2
MASH UP
For a single organisation to
know as much as it does about the habits, interests and behaviour of 10 million
Australians is unsettling. Travel to the
furthest reaches of the globe and you will probably encounter it on a clock or
a sign, if not on the drink itself.
The Company maintains a publishing and distribution
partnership with, and 19.9% equity interest in, both Gathering of Developers
and Bungie Software And yet here we have a
privately-owned company accountable to no one operating with apparent immunity
from the law. Aside from the grumbling that invariably attends any changes
Facebook makes to its site, no one has yet taken to the streets.
There are few images as
recognizable throughout the world as the Coca-Cola brand. Facebook's power continues to grow (800 million users and
counting. Take two is an integrated global developer, marketer, distributor, and
publisher of interactive entertainment software games and accessories.
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